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Muzi Ecosystem Initiative
Kwathu Upgrade – Malawi Wanga Edition
Kwathu Upgrade – Malawi Wanga Edition
Curriculum
8 Sections
15 Lessons
4 Weeks
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Module 1: Introduction to Computers
3
1.0
Lesson 1: Introduction to Computers for the Tourism Industry
30 Minutes
1.1
Lesson 2: Harnessing the Power of the Internet for Tourism Success
1.2
Quiz 1: Introduction to Computers
10 Minutes
0 Questions
Module 2: Introduction to Digital Marketing
3
2.0
Lesson 1: Introduction to Digital Marketing
30 Minutes
2.1
Lesson 2: Introduction to Internet & Marketing
30 Minutes
2.2
Quiz 3: Introduction to Digital Marketing
Module 3: Social Media Creation and Strategy
3
3.0
Lesson 1: Understanding Social Media in the Tourism Sector
30 Minutes
3.1
Lesson 2: Developing a Social Media Strategy for Tourism
30 Minutes
3.2
Quiz 2: Social Media Creation and Strategy
10 Minutes
0 Questions
Module 4: Search Engine Optimization Fundamentals
3
4.0
Lesson 1: Exploring Search Engines
30 Minutes
4.1
Lesson 2: Search Engine Optimization and Digital Marketing
30 Minutes
4.2
Quiz 4: Search Engine Optimization Fundamentals
10 Minutes
0 Questions
Module 5: Cyber Security and Safety
3
5.0
Lesson 1: Introduction to Cybersecurity in the Tourism Sector
30 Minutes
5.1
Lesson 2: Cybersecurity Best Practices and Risk Management in Tourism
5.2
Quiz 5: Cyber Security and Safety
10 Minutes
0 Questions
Module 6: Digital Branding for Tourism 101
3
6.0
Lesson 1: Digital Marketing in Tourism
30 Minutes
6.1
Lesson 2: Brand Positioning In Tourism Sector
30 Minutes
6.2
Quiz 5: Digital Branding for Tourism 101
10 Minutes
0 Questions
Module 7: Business Model Canvas
3
7.0
Lesson 1: Building the Foundation of a Tourism Business Model
30 Minutes
7.1
Lesson 2: Optimizing and Sustaining Your Tourism Business
30 Minutes
7.2
Quiz 6: Business Model Canvas Workshop
10 Minutes
0 Questions
Module 8: Mastering Business Pitching: A Guide for Tourism Entrepreneurs
0
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